Saturday, February 24, 2018

The Bloomin' News is published quarterly by the Original Los Angeles Flower Market of the American Florists' Exchange. Published since 1949, it is a floral news magazine for, by and about retail florists, floral designers, event and wedding planners, suppliers, wholesalers and others in the metropolitan Los Angeles and Southern California floral industry. See our History.


Subscriptions are free to those in the California floral industry or a national floral association. Just click here to subscribe to the Bloomin' News print version, the email announcement of the PDF web posting or both. We’d love to have you as a Bloomin’ News reader.


Your ad reaches a highly targeted market – retail florists, designers, event planners (as well as floral wholesalers and suppliers). Rates are really low: For a mere $175, for example, you can reach more than 5,000 people in the floral trade. Learn more about low-cost advertising in The Bloomin' News.

Article Index

We offer an index to our published articles for the Southern California flower industry, back to the late 1990s; a few PDF downloads are available. Please contact us if you have questions about an article or topic.


In most cases, for recent years, we can provide reprints in print and digital format. Just check our Bloomin' News Article Index and use our Contact Form to make your request. There will be a fee to cover administrative costs.


The Original Los Angeles Flower Market, in the heart of the country's largest wholesale Flower District, has an impressive history dating back to the early 1900s. Read more about the history of the Los Angeles Flower Market of the American Florists' Exchange here.

Subscribe and Inquire about this the Original Los Angeles Flower Market newsletter - magazine, The Bloomin' News - in almost continuous publication since 1949.

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Current Issue: Bloomin' News

Lori Novak featured in the January edition of BLOOMIN' NEWS

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FEATURE:  Lori Novak, Archibald Flowers, finds every volunteer position a learning experience

DESIGN: Ice Flowers: Three Ways to Make Frosted, Wintery Flowers, by Kit Wertz

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