Departments

• "Technology Today" - news about your new online program or project, especially if the information is of interest to those involved in the floriculture industry in California.

• "People" - new execs, new chairman of the board, news about retail florists, floral designers, wholesalers/distributors, suppliers and others in the floriculture industry, especially those in the California floriculture industry.

• "By Design" - articles that offer tips and techniques for floral designers. Can be seasonal or event or holiday specific; or for use in everyday design.

• "Insight" - articles and updates about issues of interest to California growers and horticulturists.

• "Potpourri" - a variety of news items that do not necessarily fit into one of the other categories, of interest to Californians and those involved in the floriculture industry in California.

• "Books for You" - reviews of books for the floral and horticultural fields. Examples - how to start a nursery, a pictorial guide to roses, greenhouse growing, floral design tips and techniques (or specific design areas such as wedding and sympathy design, etc.), floral shop management and others.

Features

• Feature stories and photos about established retail florists, designers, instructors and suppliers who use the Los Angeles Flower Market regularly

• Articles and photos about wholesalers/growers who are tenants of or who frequently use the Los Angeles Flower Market

• Business articles such as timing the sale of your flower shop, trends in the industry, and so forth.

• Tips for growers, related to the care and growing of specific flowers/plants

• Articles describing new technology and systems for growers and retailers.

How to Submit Articles

If you are writing and submitting your own article for publication, please contact our editor first to determine if a similar article has recently been published or may be under consideration. If you get the OK to submit the article, make sure your manuscript conforms to our guidelines.

If you would like your floral industry related announcements included in our update departments (listed above), please send them to us.

Manuscript Preparation Guidelines

1. Type in Times Roman or Arial (Helvetica), in 10 pt. or 12 pt.

2. Double space

3. Left justify

4. Up to three pages of typed, double-spaced copy

5. Write in the "third person" (not "I", "we" or "us")

6. Take a general approach to the subject that will be of interest to readers from San Diego to Central California. Know your subject, do your homework, be credible and base statements on facts and realities.

7. Write objectively, as in news reporting style.

8. Include a good quality photo if available.

9. Submit as a Microsoft Word file, a WordPerfect file or as a text (".txt") or Rich Text (".rtf") file.

10. Include your name, address, phone, fax and email information. Also include your credentials or what it is that qualifies you to write this particular article.

Note: We welcome articles submitted by students and beginning free lancers, as well as more seasoned journalists and experts in the fields of floriculture and horticulture. Contact us for more information.

Compensation

Neither the editorial service nor the publisher agrees to monetary compensation for any submitted article or published article unless by special arrangement. Credit in the form of a byline and/or short biographical paragraph will be published with author and publisher approval and copies of the publication in which the article appears are available at no charge.

Disclaimer

All articles are reviewed by the editorial committee of The Bloomin' News and are subject to revision, modification and publication or rejection by the committee. Publication of an article does not constitute endorsement by The Bloomin' News, the Los Angeles Flower Market, the American Florists Exchange, Ltd. or the Los Angeles Flower District. Articles are submitted on a contributory basis only and neither the editor nor the publisher agrees to monetary compensation for any submitted article or published article. Credit in the form of a byline and/or short biographical paragraph will be published with author and publisher approval and copies of the publication in which the article appears are available at no charge.

Questions?

Contact our editor/advertising manager