Selected Bloomin' News Articles (Since 1999)

Design articles are listed below the feature stories. Cover page stories are displayed in bold text. For writer's guidelines, visit our Guidelines page . Click here to be notified when the next issue of The Bloomin' News (PDF) is available here at BloominNews.com, or to receive the printed version by mail (California subscribers),  

• Marc Byrd, Eventful Floral Design, May 2010 - download

• Wedding Design Photos of Marc Byrd, May 2010

• Being PROM-Prepared May Bring Future Business, May 2010

• The "Awe Inspiring" Retail Flower Shop, by Sue Fuhrman, May 2010

• Lee Burcher, AIFD, CFD, PFCI, Bixby Knolls Florist, March 2010

• California State Floral Association, March 2010

• Society of American Florists, March 2010

• In Memoriam, Bert Johnson, March 2010

• Paula Dulan Estes and Petalos di Pauli, January 2010 - download

• Sure You're Ready for the End of Recession, by Amanda Long, Society of American Florists, January 2010 - download

• Tough Economic Times May Spike Claims, by Maria Shepherd, Hortica Insurance, January 2010 - download

• Gersain Bustos, Growers Direct, November 2009

• Have a Wildly Successful Holiday Open House!, November 2009

• Elizabeth Seiji AIFD, Edelweiss Flower Boutique, September 2009

• HAPPY 60TH ANNIVERSARY, BLOOMIN' NEWS, September 2009

• Michael Daniels, Silver Birches - July 2009

• Flower Salad (Steve & Cindy Kim) - May 2009

• Walking the Flower District - May 2009 - download

• Christine Saunders - The Spiral Stem Floral Design - March 2009

• Upside Opportunities (during a down economy) for Retail Florists, by Terry Johnson - January 2009

• The Lugaro Family Growers - The Best of Sending Flowers to America

• Strebin Farms is Blooming - January 2009

• Local Designers Share Romance Arrangements (Tom Simmons AIFD and Anthony Vigliotta AIFD) - January 2009

• Design Shows in the Area - January 2009

• Mexico Growing Into Major Flower Supplier - January 2009

• Bright Ideas (to Grow Your Florist Business) - January 2009

• SENDING FLOWERS TO AMERICA - The Making of the Book, Sending Flowers to America.  Click here to download the PDF of this story.

• Supplier Spotlight - Sunflower Technologies - November 2008

• Scary, Scary Economy - November 2008

• Vasquez Flowers & Gifts - September 2008

• Rooms in Bloom - Photo Story - California State Floral Association florists & designers and the growers of California Association of Flower Growers & Shippers at the elegant and historic Bixby Mansion in north Long Beach, CA - September 2008 - download

• Florists Saving More Than Money, Margaret Freepartner - Sept 2008

• Valle Wholesale Flowers, Gary & Mario Valle - July 2008

• Around the Flower Market - Paraiso, Cal Pom Pons, Gayle Wilson's visit

• Hot delivery vans + hot weather = Pay Attention to Those Blooms

• Debbie Fields, Floral Fields - May 2008

• Beating the Economic Blues - May 2008

• Direct2florist.com - win-win for florists - May 2008

• Flowers for Film - Movies & TV - featuring florists/designers Cori Levelle at Sandy Rose Floral, Inc., Sam van Wert at Flower Dec and Kim Randolph at The Enchanted Florist - March 2008

• Making Your Own Photography Mini-Studio by Julie Diebolt Price - March 2008 - Click here to download the PDF

• The Stamis - Sanchez - Villa Connection - January 2008

• Balloons Away - January 2008

• Designing for the Fall Season - Nov 2007

• California's Water Woes, Eric Larson, San Diego Farm Bureau - Nov 2007

• The Changing Face of Retail Flower Shops, Maria C. Shepherd - Nov 2007

• What Did You Spend in 2007, Wanda Weder, AAF - Nov 2007

• Fred Gibbons & Treefrogs - World Class Events - Sept 2007

• Fred Gibbons Shares Tips for Planning Large, Long Distance Events - Sept 2007

• LA Special Event Planners Lori Jones, Carol Saunders, Cindy Hassel - Sept 2007

• Designs by David / David Mark - July 2007

• Driving Miss Daisy in a Cool Truck or Van, Sue Fuhrman - July 2007

• Floral Design Competition, Phil Rulloda AAF, AIFD, PFCI - July 2007

• Energize Summer with Flowers, Belinda Sanders - July 2007

• Vases by Robert, May 2007

• Turning the Cool Generation into Flower Buyers, Peggi Ridgway, May 2007

• National Floral Marketing Funding Initiative, March 2007

• California Certified Florist Program, March 2007 - Download PDF

• How Wholesalers Preserve the Cold Chain, March 2007

• Los Angeles Flower Market photo-essay, January 2007

• Blossom Valley, Flower Market vendor, November 2006

• Moskatels, Flower Market supplier, Sept 2006

• Flower District Gateway Goes Floral, Sept 2006

• Connection to Feeling Good, with Flowers, Sept 2006

• Mina Wholesale Flowers, July 2006

• Here Come L.A. Blooms, Terry Johnson, July 2006

• Differentiate with Design & Delivery Options, WF&FSA, July 2006

• The Future of Floral Transportation, WF&FSA, July 2006

• California Flower Facts, CCFC, July 2006

• Alicia Dorman, Alicia's Flowers, May 2006

• Walk In or Keep Walking?, walk-in traffic, May 2006

• "Making Arrangement" florist film, May 2006

• Energy Research, Cheap Transportation, May 2006

• Marcia McCann, Wedding Floral Designer, March 2006

• Cats at the Flower Market, March 2006

• Cal Poly Pomona: High Tech Ag School, Jan 2006

• A Key to Successful Marketing Strategies, Judith A. Barry, Jan 2006

• La Belle Orange Blossom Florist, Nov 2005

• Post-harvest Issues, Chain of Life Network, Sept 2005

• Martin Sanchez: Selling Peaches, Not Roses, Sept 2005

• Eliseo's Wholesale, July 2005

• Fresh Facts for Growers, Dr. Michael Reid, Cal-Zhong Ziang and Feng Lu, July 2005

• Summer Vacation: What Happened to It?, Tom Lavagetto, July 2005

• Floral Design (Classes) in Southern California (directory), May 2005

• Vincent Gonzalez Wholesale, March 2005

• California Pom Pons, Vincent Gonzales, March 2005

• Paradise Florist Los Angeles, Jose Velez, January 2005

• Vissers Florist, Anaheim, November 2004

• Your Website: Creating a Linking Network, Peggi Ridgway, November 2004

• Ray Tucker, Forest Lawn Head Florist, September 2004

• Your Website: Optimize & Register, Peggi Ridgway, September 2004

• Creative Profits, David Shover, September 2004

• Emerald City, Ernest Esquer, Whittier florist, July 2004

• 31 Flavors of Roses Trend, CCFC, July 2004

• Your Website: Paid Inclusion, Peggi Ridgway, July 2004

• Do-It-Yourself Shop Publicity, Sue Fuhrman, July 2004

• Partner For Profits, Heidi Richards, July 2004

• Mellano & Company, May 2004

• Teleflora 70th Anniversary, May 2004

• Your Website: Search Engine Registrations, Peggi Ridgway, May 2004

• A Bottom Line That Defies the Economy: How Two Guys Found
  the Secret to Retail Florist Success, reprinted from
  SAF's Florist Management, March 2004

• Long Live Spring Flowers, March 2004

• Ted Ohara, Pioneer Wholesaler, Jan 2004

• Ben Kimura, From the Ball Field to the Flower Field, Jan 2004

• Where's the Water? California Water Supply Trends, Jan 2004

• Tournament of Roses Parade and Float Builders, Nov 2003

• Training Temps for the Holiday Bustle, Nov 2003

• Silverio Casabar, Mentor and Prodigy, July 2003

• Sandra Arroyo Wholesale Florist, July 2003

• Taking Great Flower Photos, Part II, July 2003

• Thinking Outside the Design Box, July 2003

• SEEDS (Supporting Education and Excellence at Descanso Gardens), May 2003

• Michael's Flowers, Simi Valley, May 2003

• Dayro's Wholesale Flowers, Los Angeles, May 2003

• Fashion District Business Improvement District, May 2003

• The Flower Fields at Carlsbad, March 2003

• Leo's Flower Shop, Los Angeles, March 2003

• Co-op Florist Delivery Service, Los Angeles, January 2003

• Shaffer's Florist, Riverside, January 2003

• Paul Ecke Ranch and the Poinsettia, November 2002

• Gardenia Studio, Los Angeles, July, 2002

• Professional Floral Communicators - International, July 2002

• Taking Great Flower Photos, July 2002

• Develop a Mission Statement, by Heidi Richards, AAF, July 2002

• Joe Brewster, the "Orchid Man," September 2002

• Ron Hasson, Villa Florist, Los Angeles, September 2002

• EthylBloc and Promalin, September 2002

• Is It Time to Sell Your Shop? (Sean Edelstein), June 2002

• Frank Haley, Haley's Flowers & Gifts, Los Angeles, January 2002

• Gilbert Bravo, Gilbert's Wholesale, January 2002

• Extra Touch Florists Association profile, January 2002

• Julyeta Manukyan, The Blue Iris, Glendale, March 2002

• Iris Cho and Martine Birruetta, Tropical USA, March 2002

• Spring Cleaning for Florists (Tom Lavagetto), March 2002

• Kim Brothers, Los Angeles Flower Market, May 2002

• Jenny Barker, Magical Blooms, Hermosa Beach, May 2002

• Cathy Hillen-Rulloda, Avante Gardens, Anaheim, AIFD, PFCI, November 2001

• Everlasting Gardens, Huntington Beach, November 2001

• Hello! Does Anybody Know About My Web Site?, September 2001

• Obliterating Buyer's Remorse (Tom Lavagetto), September 2001

• Bob Berry, Pasadena, September 2001

• 2001 LA Fleur Expo, July 2001

• René van Rems, AIFD, PFCI, profile, May 2001

• Phil Rulloda, AIFD, AAF, PFCI, profile, May 2001

• Jacob Maarse, Pasadena, July 2001

• Selecting the Right Fresh Flower Food, June 2001

• Floral Promotion Organization (FPO), May 2001

• Mayesh Wholesale Flowers, March 2001

• Mark's Garden, Sherman Oaks, CA, March 2001

• Frank Kuwahara, Miracle-worker, January 2001

• Sea Coast Greenhouses, January 2001

• Nan Pelly, Nan's Custom Floral, Brea, CA, November 2000

• Michael Anthony Mellano, Mellano & Company, San Luis Rey, CA, November 2000

• Kim Randolph, The Enchanted Florist, Toluca Lake/Burbank, CA, September 2000

• Fresh Perspectives 2000, Standards in the Floral Industry, September 2000

• The Ethylene Wars, Terry Johnson, Horticultural consultant, September 2000

• Designing with Lines, Rich Salvaggio, AIFD, AAF, PFCI, Teleflora

• Dave Clark, Dave's Flowers, Westminster, July 2000

• Who is Gerald Stevens, July 2000

• Jeff Schraer, Conroy's, Los Angeles, May 2000

• The Cachero, Sandoval and Stelzner Families, Los Angeles, May 2000

• Flowers by Bob Garren, March 2000

• Sunnyvale Floral Shippers / Watsonville Nurseries, March 2000

• Victor The Florist, Santa Barbara, CA, January 2000

• Suzann's Flowers, Ontario, Pomona, Upland, CA November 1999

• Poinsettia Pride Began with Paul Ecke, November 1999

• Holiday Traditions, December 1999

• Bo K. Suh, microbiologist, January 1999

Design and Shop Management Articles

We invite you to contribute your floral design article for consideration in Bloomin' News! If published, we'll include your by-line and how to contact you - and provide complimentary copies to you.

• Designing for the Winter Holidays, Sue Fuhrman and Terri Sullivan - Nov 2007

• It's Spring ... Time to Design Cheerily, Sue Fuhrman, May 2007

• Imaginative Decorating with Holiday Plants, Connie Krochmal, Nov 2006

• Designing with Sunflowers, Sept 2006

• Designing for Thanksgiving, Sue Fuhrman, Nov 2005

• Now Showing in a Window Near You, Rich Salvaggio^(2), Sept 2005

• Infusing Trends into Everyday Designs, Rich Salvaggio^(2), May 2005

• Scaring Up More Halloween Business, Rocky Pollitz⁽¹⁾, September 2004

• Kindness to Young & Old, Rocky Pollitz, May 2004⁽¹⁾

• Training Temps for the Holidays, Nov 2003, Rich Salvaggio⁽²⁾

• The Fun of Thinking Outside the Design Box, July 2003

• Promoting Everyday Flowers, by Rocky Pollitz⁽¹⁾

• Keeping Up with Changing Wedding Trends, by Rocky Pollitz⁽¹⁾

• Mother's Day Quick Takes, by Rich Salvaggio⁽²⁾

• Perceived Value Equals Real Profit, by Rich Salvaggio⁽²⁾

• Spray On Creativity, by Rich Salvaggio⁽²⁾

• Post-holiday Round-up, by Rich Salvaggio⁽²⁾

• Focal Areas, Lines, Themes and More, by Rich Salvaggio⁽²⁾

• Fresh Produce for Fresh Designs, by Rich Salvaggio⁽²⁾