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Sending Flowers to America
"A gorgeous cultural history" ... "well presented"
...
"an important contribution to the floral industry" LOS
ANGELES, California: In November 2008, the Los Angeles Flower Market of
the American Florists' Exchange released its comprehensive
historical account of the Southern California floral industry, a
glorious history of the original flower industry families and companies
that supplied fresh
flowers year 'round to florists across the United States, for many
years, until advancing technology introduced imported flowers. We
remember these people and their dedication and hard work in this
one-of-a-kind, keepsake volume.
The hardbound, 288-page full color collector’s book, Sending
Flowers to America: Stories of the Los Angeles Flower Market and the
People Who Built an American Floral Industry, shares dozens of
vignettes and stories of the original flower farmers of the Los Angeles
metropolitan area, along with the wholesalers, suppliers and shippers of
the early days. Most of the first-hand stories were shared with Peggi
Ridgway and Jan Works, authors of Sending Flowers to America,
by the families' descendants and by retired old-timers and their spouses
(as old as 104 when interviewed!), who also contributed their
photographs and keepsakes for the book. Other material was gleaned from
the pages of Southern Florist & Nurseryman magazine (now defunct)
and The Bloomin' News (October 1949 - ), as well as other
regional historical resources. This is the story of a lifetime,
preserved in full color and hard cover. A wonderful gift to one's self
and to anyone who enjoys flowers or history or both.
Click here to download the Bloomin' News article
about this important book.
TO ORDER
Please contact Jim Mellano,
Mellano & Company
Original Los Angeles Flower Market
Phone: 888 635-5266
Email:
jmellano@mellano.com
or:
peg@wordpix.com
MEDIA CONTACT
Peggi Ridgway, Project Manager
Phone 918 743-1103 (Wordpix Solutions)
Email:
peg@wordpix.com
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