About The Bloomin' News

The Bloomin' News is published by the American Florists' Exchange / Los Angeles Flower Market every other month (January, March, May, July, September and November). The publication was started in October 1949 by the Southern California Floral Association, which operated the two major wholesale flower markets* that, along with storefront vendors, today comprise the Los Angeles Flower District in the 700 block of Wall Street in Los Angeles.

Today's Bloomin' News features from 16 to 24 pages, but at one time, our newsletter was published monthly in 32 or more pages. For a brief period, it also included the newsletter of the California State Floral Association. In its first 20 years, its pages featured popular columns, occasional stories and long-running ads by local florists, shippers, wholesalers, wire services and others. It's always been a popular place for the Los Angeles area floral industry to get together.

We are pleased to be able to offer this great tool, The Bloomin' News, for retail florists, designers, event and wedding planners, wholesalers, growers, vendors and Market tenants to stay in touch with each other and up-to-date on the events and news of the floral industry both locally and nationally.

Click here to enjoy more Bloomin' News history in this 60th anniversary article (with early newsletter cover pages) published in our September/October 2009 issue.

Contact our editor for more information.

*Los Angeles Flower Market and Southern California Flower Market, the largest wholesale flower district in the United States