The Bloomin News, Los Angeles Flower Market of the American Florists Exchange, Ltd.

Welcome to The Bloomin' News -
California's Favorite Floral Publication Since 1949

View the SPRING (APRIL) 2013) issue (PDF)

Jan Wilder's FlowerFusion in Orange County is featured in the Bloomin' News SPRING 2013 issue.


SPRING (APRIL) 2013
- Jan Wilder's FlowerFusion in South Orange County is featured in this issue, along with Michelle Castellano Keeler, a great role model for those looking to advance their floral industry careers. We've got news about NORCAL's "Fun 'n Sun" California Floral Convention coming up in July; and a Calendar chock full of fun and floral events. Not to mention our always popular Potpourri, People and Roundabout. Click above to view the entire issue. Subscribe (free if you're in California) below.


Subscribe to the Bloomin' News free*
if you're in the California floral industry!

Get
the EMAIL or PRINT version or both!
Click Here to Subscribe

 

A Video Treat (Turn on Your Speaker)
The Beauty of Flowers

 

Note our PUBLICATION SCHEDULE


Share Your Floral Events & News with Other Southern California Florists, Designers, Students and Instructors. Join our "Call for News" email list -
We'll email you when we go into production (every other month) to remind
you to submit your latest news for possible publication in our next issue.
Use our Email Form to request to join this list.

*Free to those in California floral industry and floral organizations

 

Learn More About The
Original Los Angeles Flower Market

Sending Flowers to America is the story of the flower growers, florists & others who supplied Southern California flowers to florists all over the United States during the cold winter months and off-season, for 50 years or more, until the imports began arriving. It's cover-to-cover inspiration.

Sending Flowers to America - ONLY $35 including tax ! ! !

Nearly 300 pages of pictures and stories - a fascinating history of the flower farms and florists of Southern California, who supplied the entire nation with flowers for decades (before imports). $35 includes tax; add $6 shipping. See more...

 

 

The Bloomin' News is published every three months by the American Florists' Exchange, Ltd. dba Los Angeles Flower Market. The full-color newsmagazine is mailed to more than 5,000 Southern California retail florists, designers and others in the floral industry and national floral associations. Request a copy when you shop the Original Los Angeles Flower Market in the Los Angeles Flower District , watch for it at the next floral design event you attend - or subscribe free.

How long has The Bloomin' News been published?
We've been published almost continuously since October 1949. Read our fascinating history.

What does The Bloomin' News publish?
We welcome and publish articles on a wide variety of topics for, about and by retail florists, wholesalers, growers and suppliers to the floriculture industry, especially those with Los Angeles area / regional interest. Check some of our recent topics!

Who are the recipients of the publication?
More than 5,000 subscribers receive The Bloomin' News by postal mail. Although subscribers are based throughout California and the U.S., more than 80 percent are in Southern California. Additionally, major floriculture and horticultural organizations throughout the United States, receive the publication. Several hundred flower and greens growers, wholesalers, distributors and suppliers to the industry are also among the recipients, as are members of the Los Angeles Flower Market of the American Florists Exchange, Ltd., our publisher, badge-holding members of the Los Angeles Flower District and attendees at numerous floral events.

When and how frequently is this floral industry publication distributed?
Around the first of every three months (January, April, July and October, The Bloomin' News is mailed to subscribers and available in the second floor membership badge office at the Los Angeles Flower Market. At that time, the PDF download is also available here at the top of this home page at www.bloominnews.com .

Does the publication accept Advertising? Is it expensive?
Advertising in The Bloomin' News is offered at incredibly low rates, especially for California and considering the highly targeted market your ad reaches. For a mere $175, for example, your quarter page ad will reach more than 5,000 people in the trade, in California and across the United States. Learn more about advertising.

What are the deadlines and specifications?
Please visit our chart of months of publication, ad sizes, rates and how to get started. Visit our Advertising page.

May I submit an article for The Bloomin' News?
We welcome article contributions and will provide appropriate credit and permission for reprints.
Visit our Contact Us page or our Story Guidelines page.

May I list a Southern California floriculture or horticulture event?
Yes! The Bloomin' News includes a calendar covering many major industry events. In almost all cases, we will be happy to publish regional and national floral-related events of interest to our readers. Contact Us.

Can I subscribe to The Bloomin' News?
Of course! Please visit our Subscription Information page for details to receive a hard copy by postal mail. Or subscribe to our email list to be notified when the newest issue is available on this website. Sorry, we cannot send Bloomin' News to subscribers outside California without a subscription fee (usually $25/year).

Can I read The Bloomin' News online?
A downloadable PDF link of each new issue of The Bloomin' News is posted at the top of this home page. We'll be happy to notify you when it's available. Subscribe to our email list to be notified when the newest issue is available on this website. or subscribe to the printed version here.

Did The Bloomin' News publish the new Sending Flowers book?
The American Florists' Exchange dba Los Angeles Flower Market (the original Los Angeles Flower Market), which publishes The Bloomin' News, also published the book Sending Flowers to America in 2008. Read more about this hardbound, full-color keepsake book.

Come back soon to visit us at www.bloominnews.com - and drop by the Original Los Angeles Flower Market at 754 Wall Street, Los Angeles, in the heart of the country's largest wholesale flower market, the Los Angeles Flower District - soon!

Thank you for the lovely article in the Bloomin' News. Thanks for being "positive press." I think our industry can really benefit from coverage of the things we all do right to help build the industry. - Marie Ackerman AIFD PFCI AAF, The Teleflora Education Center

Visit the website of our owner/publisher,
the Original Los Angeles Flower Market:
http://www.originallaflowermarket.com

Become a Member Now:
California State Floral Association

 

 
Copyright 2005-2013, Bloomin' News