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The Bloomin' News is
published every three months by the American Florists' Exchange,
Ltd. dba Los Angeles Flower Market. The full-color newsmagazine
is mailed to more than 5,000 Southern California
retail florists, designers and others in the floral
industry and national floral associations. Request a copy when
you shop the Original Los Angeles Flower Market in the
Los Angeles Flower
District ,
watch for it at the next floral design event you attend - or
subscribe free.
How long has The
Bloomin' News been published?
We've been published almost
continuously since October 1949.
Read our fascinating history.
What
does The Bloomin' News publish?
We welcome and publish articles on a wide variety of topics
for, about and by retail florists, wholesalers, growers and suppliers to the
floriculture industry, especially those with Los Angeles area / regional
interest. Check some of our recent
topics!
Who are the recipients of
the publication?
More than 5,000 subscribers receive The Bloomin' News
by postal mail. Although subscribers are based throughout
California and the U.S., more than 80 percent are in Southern
California. Additionally, major floriculture and horticultural organizations throughout the United States,
receive the publication. Several hundred flower and greens growers,
wholesalers, distributors and suppliers to the industry are also among
the recipients, as are members of the Los Angeles Flower Market
of the American Florists Exchange, Ltd., our publisher, badge-holding members of the Los Angeles Flower District
and attendees at numerous floral events.
When and how frequently is this
floral industry publication distributed?
Around the first of
every three months (January, April, July and October, The Bloomin' News is mailed to
subscribers and available in the second floor membership badge office at
the Los Angeles Flower Market. At that time, the PDF download is also
available here at the top of this home page at
www.bloominnews.com .
Does the
publication accept Advertising? Is it expensive?
Advertising in
The Bloomin' News is offered at incredibly low rates,
especially for California and considering the highly targeted market
your ad reaches. For a mere $175, for example, your quarter page ad will
reach more than 5,000 people in the trade, in California and across the United States.
Learn more about advertising.
What are
the deadlines and specifications?
Please visit our chart of months of publication, ad sizes, rates and how to get
started. Visit our Advertising page.
May
I submit an
article for The Bloomin' News?
We welcome article contributions and will provide appropriate
credit and permission for reprints.
Visit our
Contact Us
page or our Story
Guidelines page.
May I list a Southern California
floriculture or horticulture event?
Yes! The Bloomin' News includes a calendar covering many major
industry events. In almost all cases, we will be happy to publish regional and national
floral-related events of
interest to our readers.
Contact Us.
Can I subscribe to The Bloomin' News?
Of course! Please visit our
Subscription Information page
for details to receive a hard copy by postal mail. Or
subscribe to our email list
to be notified when the newest issue is available on this website.
Sorry, we cannot send Bloomin' News to subscribers outside
California without a subscription fee (usually $25/year).
Can I read
The Bloomin' News online?
A downloadable PDF link of each new issue of The Bloomin'
News is posted at the top of this home page. We'll be happy
to notify you when it's available.
Subscribe to our email list
to be notified when the newest issue is available on this website.
or subscribe to the printed
version here.
Did The Bloomin' News
publish the new Sending Flowers book?
The American Florists' Exchange dba Los Angeles Flower Market
(the original Los Angeles Flower Market),
which publishes The Bloomin' News, also
published the book Sending Flowers to America in 2008.
Read more about this hardbound,
full-color keepsake book.
Come back
soon to visit us at
www.bloominnews.com
- and drop by the
Original Los
Angeles Flower Market at 754 Wall Street, Los Angeles, in
the heart of the country's largest wholesale flower
market, the
Los Angeles Flower District
- soon!
Thank you for the lovely article in the Bloomin' News. Thanks for being "positive press." I think our
industry can really benefit from coverage of the things we all
do right to help build the industry. - Marie Ackerman AIFD
PFCI AAF, The Teleflora Education Center
Visit the website of our owner/publisher,
the Original Los Angeles Flower Market:
http://www.originallaflowermarket.com
Become a Member Now:
California State Floral
Association
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